Archives de Tag: recette

Qu’est-ce que ça prend pour innover?

Un billet intéressant d’Erik Roscam qui vient de publier le livre « Brand Driven Innovation ». During the past 10 years I discovered a clear pattern in what made certain companies more successful at product innovation than others. This pattern can be summarized in these three points: 1. Companies that are successful innovators know what customers want. […]